GoKawiilLast week saw a highly unusual warning from Apple that the company will need to increase the prices of its products due to the ongoing memory shortage.
Tim Cook declined to say anything about either the scale of the increases or their timing, leading to speculation on both …
Price increases on Apple products
Tim Cook delivered the news in an interview with The Wall Street Journal.
“Unfortunately, price increases are unavoidable,” he said. “We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable.”
The company doesn’t generally telegraph price raises in this way, so this has led to speculation that the increases could be significant.
The price raises could be imminent
Some assumed Cook was preparing us for increased prices when the iPhone 18 Pro launches in September, and that wasn’t an unreasonable assumption. That much notice would give people plenty of time to get used to the idea, and make the price hike old news by the time it rolled around.
However, Bloomberg’s Mark Gurman thinks otherwise.
Regarding Apple price hikes, have to imagine these are fairly imminent. No other reason to flag them now. I’d also note that Apple back to school sale is very imminent, and it could make sense to tie these together as a buffer. Either way this is happening soon. Not a fall thing.
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