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Key Takeaways There’s no definitive choice when deciding between chatbots and virtual assistants for your customer service strategy.
The best option depends on your specific needs.
Both chatbots and virtual assistants often play starring roles in the modern business environment by providing brands with extra tools and power. These AI technologies, serving as invisible agents, are crafted to help customers, streamline processes and boost overall client and user experiences.
However, when faced with selecting the most suitable AI for your customer service strategy, the question arises: Which one is the better fit? I have prepared a guide outlining the advantages and disadvantages of chatbots and virtual assistants to equip you with the insights needed to make a well-informed decision.
Related: What Is a Chatbot? Here’s Everything To Know
But before we start exploring the essence of both technologies, let’s take a look at some statistics:
The technology that previous generations envisioned in science fiction has become a reality in our present, including the once-fantastical concept of flying cars. Surprisingly, one example of advanced technology that might seem commonplace today is the humble chatbot or virtual assistant. Despite its apparent simplicity, the market for these technologies is burgeoning, drawing in and motivating more businesses to embrace these new AI instruments.
Related: AI May Not Take Your Job, But Someone Using AI Likely Will — Here’s Why.
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