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RingConn’s Lord of the Rings promotion assumes smart ring wearers want to be like Gollum

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Why This Matters

RingConn's latest smart ring promotion taps into the cultural popularity of Lord of the Rings, offering fans a unique way to wear their device and stay connected to the fantasy world. This marketing strategy highlights the growing trend of integrating fandom and wearable tech, appealing to consumers who want both functionality and a sense of identity. It also underscores the importance of battery life and user engagement in the competitive smart ring market.

Key Takeaways

Of course, the “intentional decisions” Frodo makes in Lord of the Rings include specifically not wearing the One Ring and (spoiler alert) tossing it into a volcano. That’s not the idea behind RingConn’s smart rings — much like Gollum, you’re supposed to wear them 24/7.

The Verge’s Victoria Song notes that RingConn’s Gen 2 Air has a great battery life, “around eight to nine days,” so at least you won’t have to charge it often if you want to track your vitals on the way to Mordor. But, if wearing the ring of power sounds like a good pitch to you, then starting June 27th, the first 3,500 purchases of the RingConn Gen 3 in the US will include a Lord of the Rings-themed charging case pouch, and anyone after that can expect digital movie codes.