Bitcoin just got its biggest shoutout in pop culture yet — from Drake.
In a surprise drop on the night of July 4th, the hip-hop titan unleashed his latest track, “What Did I Miss.” More than just another reflective banger, the Canadian superstar’s new song injects Bitcoin, the world’s most famous cryptocurrency, directly into the mainstream cultural conversation, sixteen years after its inception.
The track, which premiered during a YouTube stream titled “ICEMAN EPISODE ONE” where Drake plays a worker on his lunch break, delves into the raw emotions of betrayal. In the aftermath of his seismic 2024 feud with Kendrick Lamar, a rivalry that gripped the world, Drake turns his attention to those he once considered allies. He likens their shifting loyalties to the unpredictable volatility of Bitcoin, giving the digital asset an unexpected, high-profile shoutout.
The song’s chorus immediately sets the stage for Drake’s disillusionment:
“Last time I looked to my right, you n****s was standing beside me.
How can some people I love hang around pussies who try me? Let’s go.
What did I miss?”
It’s in the first verse, however, that Drake explicitly draws the parallel to Bitcoin, using its infamous price swings to illustrate the sudden turns of his former friends. One moment they’re with him, the next they’re against him, a stark reflection of Bitcoin’s rollercoaster trajectory.
The pivotal lines read:
“You switched on the guys and supported a hater, let’s go.
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