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Sarah spent five years as an operations project manager for a coaching program. Before that, she built a career in corporate HR, delivering programs across diversity, inclusion, learning, and development. She was not someone who had spent her career in sales. She was someone who understood systems, people, and process.
In December 2024, she joined the She Sells With Brooke , a remote sales training and placement program founded by Australian sales coach Brooke Triplett . She spent five months working through the certification, landed her placement in June 2025, and by March 2026, fifteen months from joining and nine months into her role, she had earned $60,000 in a single month in commission.
She did this interview surrounded by moving boxes, on the day she and her family moved into their dream home.
That detail is not incidental. It is the point.
What the Data Says About Women in Sales
Sales is among the most performance-driven professions in the global economy. It is also one of the most unequal.
According to Gartner , women represent 40 percent of mid-level B2B sales employees, a figure that drops to 31 percent at the senior level, despite women making up nearly half of the global workforce. Gartner based the finding on a 2023 global labor market survey of 72,000 employees.
The U.S. Census American Community Survey, as cited by Mailshake , identified sales as having the third-largest gender equity gap of any industry in America, despite studies showing that teams with greater gender diversity consistently outperform those without it. A 2024 analysis by Xactly found that women make up only 34 percent of the sales workforce and face pay gaps despite evidence that they outperform their male counterparts; men earn 9 percent more than women as salespeople and 13 percent more as sales managers, even before adjusting for external factors.
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