GoKawiilIn the race to own your face real estate, Meta is doubling down on fashion with a new line of glasses. Meta is now a fashion brand. Today, the tech company launched a new collection of smart glasses designed for the first time in-house and manufactured by its longtime partner EssilorLuxottica.“This is the first step of Meta taking a really hard pass at becoming relevant in the fashion glasses world,” Peter Bristol, the VP of Industrial Design at Meta, said during a press briefing yesterday. “I hope to earn that right with the products that we ship.”[Photo: Meta]The silhouettes are archetypal—a squarish rectangle (the Meta Adventurer), a chunkier squarish rectangle (the Meta Fury), and a slim oval (the Meta Starfire Kylie Edition, a collaboration with Kylie Jenner). Each is designed to flatter a wide range of faces.
How Meta designed its new eyewear to appeal to smart glasses skeptics
Why This Matters
Meta's new smart glasses emphasize fashion and design to appeal to skeptics and establish relevance in the wearable tech and fashion industries. By partnering with EssilorLuxottica and focusing on stylish, versatile designs, Meta aims to bridge the gap between technology and fashion-conscious consumers. This move signals a strategic shift towards integrating tech into everyday fashion accessories, potentially influencing future smart eyewear trends.
Key Takeaways
- Meta is entering the fashion eyewear market with a focus on stylish design.
- The new collection features collaborations, such as with Kylie Jenner, to boost appeal.
- Meta aims to redefine its relevance in both the tech and fashion industries through these glasses.
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