GoKawiilBeauty deals are among the few Amazon Prime Day sales that are great nearly across the board. Whereas some tech products are only on sale because they're old, or the deals are the same you can find year-round, the beauty deals we've spotted are almost always on new and trendy products or classics we wouldn't want to go without. We do test a lot of tech professionally, but we apply that same testing protocol to the beauty products we use in our everyday lives. Here are some deals on our tried-and-tested favorites.
Make sure to check our list of the Absolute Best Prime Day deals for more verified discounts on the gear we recommend.
Updated 10 am ET June 24: We've added new deals from Drybar, Briogeo, Fusilli, Sun Bum, and Bliss Kiss, and ensured all previous deals are still live.
Best Beauty Device Deals
Remington Shine Therapy Hair Straightener for $28 ($6 off)
Photograph: Kat Merck Save to wishlist Save to wishlist Remington Shine Therapy Flat Iron $34 $28 (18% off) Amazon
This is the best budget hair straightener I have ever tested, performing as well on my 3a curly hair as flat irons five times the price. This Prime Day deal is not the most dramatic discount, but you won’t find a better straightener for under 30 bucks. The 1-inch plates heat up to 410 degrees Fahrenheit in just 34 seconds, smoothing even the most recalcitrant frizz and leaving hair shiny and healthy-looking. —Kat Merck
Italia Diffon Supreme Ionic XL for $135 ($34 off)
I love this lightweight, user-friendly diffuser and reach for it multiple times per week. It's especially good for curly hair. It isn't the fastest diffuser I've ever used, but it's gentle on my tresses and lets me dry them without feeling guilty. Goodness knows I put my hair through the wringer already, but I don't feel like I'm adding to the damage when I use this on wash days. —Louryn Strampe
Drybar Blow-Dryer Shot Collection for $124 ($66 off)
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