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Apple’s new MacBook lineup could be its biggest ever this fall

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Why This Matters

Apple's potential introduction of the MacBook Ultra could significantly diversify its Mac lineup, offering consumers more options and pushing the boundaries of design and functionality with features like a touchscreen and OLED display. This expansion reflects Apple's strategy to cater to a broader range of users and increase market share in the laptop segment. For the tech industry, it signals ongoing innovation and competition in premium computing devices.

Key Takeaways

Apple has already launched three new MacBooks this year, but one more model rumored for this fall—MacBook Ultra—could make for Apple’s largest lineup of MacBooks ever.

MacBook Ultra would give Apple four distinct MacBook models, the most ever

It’s been a big year for the Mac. Apple launched MacBook Air and MacBook Pro models with M5 chips in March, plus the all-new MacBook Neo.

With MacBook Neo, Apple expanded its MacBook lineup to three models—tying the previous most.

But a fourth member of the MacBook family might arrive later this year.

MacBook Ultra is the rumored name for Apple’s upcoming touchscreen-equipped new model.

The new model was previously expected to be branded ‘MacBook Pro,’ and still might be, but it’s currently rumored to be the first ‘MacBook Ultra’ instead.

New features include:

All-new design that’s thinner and lighter than MacBook Pro

M6 chip family

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