Skip to content
Tech News
← Back to articles

Google releases new privacy controls for activity history, personalization

read original more articles
Why This Matters

Google's new privacy controls for Search services and Google Play empower users with greater transparency and customization over their activity data. This update enhances user control over personalized experiences, aligning with broader industry trends toward privacy and data management. It signifies Google's commitment to giving consumers more authority over their digital footprint while maintaining personalized service quality.

Key Takeaways

Google is rolling out new privacy controls for Search services and Google Play, giving you more control over saved history and personalized recommendations.

In an email titled "New privacy settings for Search services," sent to users and seen by Bleeping Computer, Google said it is "updating our settings to give you even more control over saved history and personalized recommendations across Google Search services and Google Play."

Google noted that Search services include "Search, Maps, Shopping, Hotels, Flights, Translate, and News," and users will see the change in their Google Account in the next few days.

Google's email explains new history and personalization settings

Source: BleepingComputer

The company said it will offer separate settings for saved history and personalized recommendations. However, if you have turned on the "Web & App Activity" feature, Google’s new media-saving option for Search services will also be turned on after the transition.

Until now, Google has allowed you to manage history and personalization for Google services through Web & App Activity.

For example, the Web & App Activity page allowed you to keep track of your web visits and the apps you use on your phone.

My Google Activity page shows new settings for Search services

Source: BleepingComputer

... continue reading