GoKawiilGrand Theft Auto 6, the latest instalment of Rockstar Games' biggest ever franchise, will cost £69.99, with a more premium edition costing £89.99.
One of the most hotly-anticipated games of the year, GTA 6 opened for pre-orders around the world at midnight local time, and is priced at $79.99 and $100 for its standard and premium versions in the US.
Rockstar said physical copies of the game will contain a code for a digital download for the game inside a box, rather than a disc.
Freelance video games journalist Vic Hood said the price tag for the standard edition was "fairly reasonable" but said the lack of disc may "irk some physical collectors".
However, she added the decision made sense from Rockstar's point of view, "as it reduces the amount of rebuying and reselling and helps prevent leaks".
The game itself - which some analysts say could be the most expensive ever made - will be released on 19 November on PlayStation 5 and Xbox Series X and S.