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From Fortnite to robots: General Intuition raises $2.3B on bet that video games can train AI agents for the real world

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Why This Matters

General Intuition's innovative approach uses AI trained through video game environments like Fortnite to develop robots capable of real-world exploration and interaction. This breakthrough has significant implications for robotics, AI training, and automation, potentially accelerating the deployment of adaptable, intelligent machines across industries. The company's recent $2.3 billion valuation underscores the industry's confidence in this transformative technology.

Key Takeaways

As soon as I entered General Intuition’s R&D floor at its New York office, the company’s 31-year-old co-founder and CEO Pim de Witte directed my attention to a monitor perched on a standing desk. Someone appeared to be playing Fortnite. It wasn’t a person.

“Our agent has been playing for 100 hours straight,” Kent Rollins, the company’s chief product officer, said, beaming.

Before I could get absorbed in the spectacle of an AI navigating the game’s virtual environment, I heard the electronic footsteps of a large quadrupedal robot approaching.

“The same brain powering the agent playing Fortnite is powering the robot,” de Witte told me. Josh Duplantis, a data analyst carrying a laptop streaming a live feed from the robot’s single camera, piped up to explain that the bot’s default mode was “exploration.”

Relying on that camera, its singular eye, the giant bug-like bot walked up to me, circled around me, and continued into the office. It occasionally clipped the legs of chairs or bumped into an errant trash bin, much like a toddler that hasn’t yet learned how her body relates to the world around it. Duplantis said it took just eight minutes of real-world robotics data to fine-tune an AI model for the quadruped. What’s more, that data was collected on the street, not inside the office where the bot was currently navigating itself.

An agentic model that can generalize from gameplay to simulation to embodiment is General Intuition’s raison d’etre. And that model’s ability to figure out its place in the world has secured the backing of some heavy hitters.

On Thursday, General Intuition said it raised $320 million at a $2.3 billion valuation, confirming TechCrunch’s previous reporting. The round brings General Intuition’s total disclosed funding to $454 million, after the $134 million round it raised at launch last October.

The startup was spun out of de Witte’s other company, Medal, which allows gamers to upload and share video game clips. The hundreds of millions of hours of uploaded gameplay provided the initial data set to train General Intuition’s model in spatial-temporal reasoning — or understanding how to move through space and time.

But the key ingredient wasn’t the gameplay footage; it was the action labels embedded in those clips: records of exactly what buttons a player pressed and when. Most competitors, de Witte says, are trying to infer actions from video alone, which he argues is insufficient.

“We view this as just the next stage of future pre-training,” de Witte said. “We have a single model that can respond to Fortnite information on the screen and take action, but also to real-world dynamics in a way that an LLM could never.”

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