GoKawiilis a reviewer covering laptops and the occasional gadget. He spent over 15 years in the photography industry before joining The Verge as a deals writer in 2021.
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Apple just raised the prices on Macs and iPads in response to the rising costs of memory chips, right in the middle of Amazon Prime Day. That means existing discounts (even small ones) on Apple laptops like the MacBook Neo, MacBook Air, and MacBook Pro just became significantly better deals.
As an example, the 13-inch MacBook Air M5 that used to start at $1,099 and is currently on sale for $949 will soon carry a full retail price of $1,299. That initial $150 discount just became a savings of $350 compared to Apple’s upcoming pricing.
There’s no guarantee how long existing sales will stick around, and no word on when major laptop retailers like Best Buy, Amazon, Costco, and others will reset all their Mac pricing to reflect the increases. But that means if you were considering an Apple computer purchase soon or are on the fence about buying one, it might be best to make a move while you can.
Thankfully, there are a handful of existing sales to take advantage of. We’re outlining all the deals we can find below.
MacBook Neo deals
The base 256GB MacBook Neo is selling for $589.99 at Amazon and Costco. Normally that’d be a paltry $10 discount, but with Apple raising the Neo’s base price to $699 it’s now a savings of $110. The 512GB version with Touch ID is $689.99 (a $110 discount compared to the new price) at Amazon and Costco.
MacBook Air deals
The base 13-inch MacBook Air with an M5 chip, 16GB of memory, and 512GB of storage is $949 at Amazon, Best Buy, and Costco. That’s such a better price than the $1,299 Apple is now charging. The 15-inch Air with the same base configuration is currently on sale for $1,149 (also $350 off its new price) at Amazon, Best Buy, and Costco.
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