GoKawiilIt's a bad day for folks looking to upgrade their Apple devices anytime soon. The $4 trillion tech company announced on Thursday that it's raising prices on a wide array of products, from iPads to Macs and home devices. The whopping price increases range from 18% to nearly 33%, and refurbished devices also got price hikes.
One of the bigger sticker shocks is with the MacBook Neo. Released earlier this year, Apple touted the new laptop as its budget-friendly Chromebook competitor, perfect for students. Now, you'll have to shell out $699, a $100 increase from its initial $599.
Outgoing CEO Tim Cook hinted earlier this month that price hikes were in the works, calling them "unavoidable." He pointed to the boom in artificial intelligence and its corresponding compute requirements.
Supply chain shortages have been caused by record-high demand for memory and storage chips in big AI data centers. That's led several big tech companies to raise their prices, from Microsoft to Samsung.
Despite not being one of the biggest developers of AI software -- like OpenAI, Anthropic or Google -- Apple isn't immune to rising production costs. The iPhone-maker struck a deal in May with Intel to produce some of its chips. But production challenges didn't stop Apple from reporting a 17% spike in revenue in its most recent earnings call.
We're tracking all the biggest Apple sales for Amazon Prime Day, which may temporarily ease the pain of these price hikes. Here's a full breakdown of the Apple iPads, Macs and home devices that are getting higher price tags.
Every Apple device that's getting a price increase
We pulled the data so you don't have to search for it. These are the new base prices, meaning that opting for a device with more storage, an AppleCare subscription, or other add-ons could raise your final total even higher. We compared with what these base products cost at launch.
June 2026 Apple price increases
Original price New price iMac $1,299 $1,499 MacBook Neo $599 $699 MacBook Air (13-inch) $1,099 $1,299 MacBook Air (15-inch) $1,299 $1,499 MacBook Pro (14-inch) $1,699 $1,999 MacBook Pro (16-inch) $2,699 $2,999 Mac Studio (M3 Ultra) $3,999 $5,299 Mac Studio (M4) $1,999 $2,499 Vision Pro $3,499 $3,699 iPad mini $499 $599 iPad Pro (11-inch) $999 $1,199 iPad Air (11-inch) $599 $749 iPad $349 $449 Apple TV $129 $199 HomePod $299 $349 HomePod mini $99 $129
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