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Apple TV’s hit streak keeps going, with latest show another success

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Why This Matters

Apple TV's recent string of critically acclaimed and popular original series marks a significant improvement in its content quality, positioning it as a competitive player in the streaming industry. This success benefits consumers by offering higher-quality entertainment options and signals a shift towards more critically and commercially successful programming for Apple TV.

Key Takeaways

Apple TV has had an especially strong lineup of shows recently, and its latest premiere, the returning detective series Sugar, keeps that trend going.

Apple TV has delivered one strong series after another this spring

When Apple TV first launched in 2019, its lineup of original content received mixed critical reception. That trend continued for years, as Apple premiered occasional standouts alongside arguably mediocre fare.

But recently, Apple’s ability to deliver critical hits—that increasingly become mainstream hits—has improved significantly.

Here’s a Rotten Tomatoes sampling of Apple TV series from April and May:

This month’s Cape Fear limited series received more mixed reviews, but even its 76% score is solid.

Apple has long said it wants to create the best shows and movies, not the most. Its current hit streak proves it’s doing a good job of that.

And the streamer’s latest premiere, Sugar, is the latest evidence of that.

Sugar detective series with Colin Farrell is latest success in season 2

Apple TV’s newest premiere is Sugar season 2, which arrived last Friday to wide acclaim.

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