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Xprize founder says ‘humans behave better when they’re being watched’

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Why This Matters

The growing push for comprehensive global surveillance and transparency highlights a shift toward a society where behavior is constantly monitored, potentially leading to improved accountability but raising significant privacy concerns. This trend could reshape how individuals and organizations operate, with implications for privacy, security, and societal norms in the tech industry and beyond.

Key Takeaways

Xprize Foundation founder Peter Diamandis has joined a growing list of tech executives who think that global surveillance is a good idea, saying, “[h]umans behave better when they’re being watched.”

Diamandis shared his opinion in a post on X this week, and went much deeper on his beliefs on his Substack, where he described, essentially: Big Brother, but good.

“Radical transparency is coming. A future where you can know anything, anytime, anywhere. A future where no one can hide,” he wrote on Substack. “We are wrapping the planet in an ‘Sensor Ecosystem’: a living, multi-layered sensing system that runs from the cameras in your home, to the phone in your pocket, to autonomous cars and humanoid robots on the ground, to drones and flying cars in the air, all the way up to a constellation of satellites imaging every square meter on the Earth every single day.”

Diamandis’ comments come roughly two years after Oracle founder Larry Ellison said something very similar.

“Citizens will be on their best behavior, because we’re constantly recording and reporting everything that is going on,” Ellison predicted during an Oracle event in 2024.

Diamandis appears to have been spurred to make such claims after hosting a podcast interview with Will Marshall, the CEO of Planet, the largest operator of Earth-observing satellites.

“No one can hide anymore,” Marshall told Diamandis during the conversation. “If you build a school, we’re going to see the school. If you build a data center, we’re going to see the data center. And the accountability is going to be there for the whole world to see, no matter what.”

Diamandis, Ellison, and Marshall are not wrong that much of this tech is here and spreading. It’s becoming increasingly hard for people to make it through their day without being photographed by home security systems like Ring, camera-laden cars like Tesla makes, or automated license plate readers from Flock. Even if they can, they are surveilled through their phones by ad networks and data brokers.

But Diamandis’ comments are some of the most blunt about seeking to eradicate privacy.

“Your kids will grow up in a world with no ‘off the record,” he writes to any parents reading his post. “Teach them that the best privacy strategy is integrity, living so that being seen costs you nothing. And fight, hard, for a world where the watching goes both ways.”

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