How Nike and Adidas designed World Cup uniforms, balancing national pride with high-tech comfort

Nike used thermal chambers and motion-capture cameras to test uniform kits. Heat. Moisture. National pride.These were top of mind as Nike designed its uniform kits for this year’s World Cup, including for football powerhouses France and Brazil as well as the U.S. and Canada in their role as host nations.In a tournament that has seen storm delays and temperatures hovering around 90 degrees Fahrenheit (32 Celsius) in some locations, the first step was to ensure players’ performance and comfort.Phil McCartney, chief innovation, design and product officer for Nike, said the company worked with athletes, coaches and football federations to understand how uniforms affect the game.“We also talk to fans — so what does it mean to wear a Uruguay jersey, what does it mean to represent France, what does it mean to play for Canada?” McCartney told The Associated Press. “We take that and we merge that with all the science and the innovation to make sure that we have beautiful designs.”Adidas, which designed jerseys for defending champion Argentina, host nation Mexico and Colombia, also unveiled cooling gear for the tournament. Puma designed the kits for Portugal as well as Morocco and Senegal, the two finalists at the most recent African Cup of Nations.While the three companies are behind most of this year’s kits, some teams are sporting uniforms designed by other apparel makers.