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This Senior Member Solves Complex Product Lifecycle Challenges

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Why This Matters

Ajay Prasad's career highlights the importance of adaptable problem-solving skills in the tech industry, especially as complex product lifecycle management becomes critical for innovation and efficiency. His journey from a curiosity about fixing things to leading global industry processes underscores the value of interdisciplinary expertise in tackling technological challenges that impact consumers and businesses alike.

Key Takeaways

What do an instinct to fix things and the 1999 global panic over whether computers would survive the date change to 2000, known as the Y2K bug, have in common? Both helped shape IEEE Senior Member Ajay Prasad’s career.

Prasad is an industry process director at Dassault Systèmes in Detroit. His focus is global oversight of industry process experts specializing in Enovia, a product lifecycle management (PLM) solution and one of the company’s flagship products.

Ajay Prasad Employer Dassault Systèmes in Detroit Title Industry process director Member grade Senior member Alma maters Bangalore University, in Bengaluru, India; and the University of Birmingham, England

As a child growing up in Bangalore, India, his curiosity to build real-world solutions was ignited by his father, a mechanical engineer. Prasad’s father often fixed things around the house, including cars and bicycles. His ability to take something broken and return it to working order laid the groundwork for his son’s career in engineering.

Prasad was in his final year of undergraduate studies when the Y2K panic hit its peak.

“Nobody knew what would happen when the year turned to 2000,” he says, “and it was almost projected like the end of the world was coming.”

The phenomenon left him with the desire to fix computer problems, but he wasn’t sure how he would go about it, as he had no background in computer science.

As it turned out, computer systems didn’t crash when the 1900s ended. The world did not end on Jan. 1, 2000, and neither did his interest in how computers worked.

The consulting pivot that changed his career

Prasad graduated in 2000 with a bachelor’s degree in industrial engineering and management from the RV College of Engineering, in Bengaluru. It was at a time when tech companies were heavily recruiting engineers, regardless of their specialization.

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