Shimul Sood / Android Authority
You must remember that meme video of Sundar Pichai where he can be heard repeatedly uttering the word AI for what felt like a full minute. It was a clip stitched together from his Google I/O presentation, which was all about AI, and that is indeed the state of Google right now, too. The company is trying to bring AI to every nook and cranny of its consumer products, be it Android or Chrome. Even its marquee product, Search, is slated to become AI-first, as if it’s already not heavily promoting AI search results.
When Google is so adamant about pushing AI through Search, it’s sort of ironic that it suggested a user go with DuckDuckGo if they wanted an AI-free experience. With an abundance of AI literally everywhere you look, people have already started looking for online experiences that aren’t marked by AI just for the sake of it. I think that will become the selling point for digital services, much like an ad-free experience once was.
What's more important to you? 56 votes More AI features 2 % Better AI controls 23 % Fewer AI features 64 % No preference 11 %
Is this called AI fatigue?
Dhruv Bhutani / Android Authority
I want to look at the weather, and I get an AI-generated summary. I select text on my Mac, and there is Apple Intelligence eagerly waiting for me in the context menu. In Google Docs, there is Gemini trying to grab my attention to summarize a long PDF. I try to update my reading list, but I first have to bump into a Notion AI pop-up. I look up a website on Google Search and have to first scroll past a slab of AI-generated summary.
Yet these AI features are shoved down our throats, often being enabled by default without first taking our consent.
As AI integrates into everything that touches the internet, a new category of products is emerging that specifically caters to users who want less AI.
You don’t have to put up with AI
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