GoKawiilBad news, Apple fans: The $4 trillion tech company announced on Thursday that it's raising prices on a wide array of products, from iPads to Macs and home devices. The whopping price increases range from 18% to nearly 33%, and refurbished devices also got price hikes.
One of the bigger sticker shocks is with the MacBook Neo. Released earlier this year, Apple touted the new laptop as its budget-friendly Chromebook competitor, perfect for students. Now, you'll have to shell out $699, a $100 increase from its initial $599.
Outgoing CEO Tim Cook hinted earlier this month that price hikes were in the works, calling them "unavoidable." He pointed to the boom in artificial intelligence and its corresponding compute requirements. Supply chain shortages have been caused by record-high demand for memory and storage chips in big AI data centers. That's led several big tech companies to raise their prices, from Microsoft to Samsung.
Read More: Apple's Price Hikes Aren't Just an AI Problem
Despite not being one of the biggest developers of AI software -- like OpenAI, Anthropic or Google -- Apple isn't immune to rising production costs. The iPhone-maker struck a deal in May with Intel to produce some of its chips. But production challenges didn't stop Apple from reporting a 17% spike in revenue in its most recent earnings call.
Here's a full breakdown of the Apple iPads, Macs and home devices that got tagged with a higher price.
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Apple devices getting a price increase
We pulled the data so you don't have to search for it. These are the new base prices, meaning that opting for a device with more storage, an AppleCare subscription, or other add-ons could raise your final total even higher. We compared with what these base products cost at launch.
June 2026 Apple price increases
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