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Savannah James and April McDaniel launch a triple-threat company

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Why This Matters

The launch of Signed by Savannah James and April McDaniel highlights a growing trend of women entrepreneurs consolidating their ventures into dedicated holding companies, fostering greater visibility and influence in the media and creative industries. This move underscores the importance of supporting women-led businesses in shaping diverse and inclusive industry landscapes.

Key Takeaways

James and her business partner, McDaniel, introduced Signed, a holding company for their creative agency, podcast, and women’s network. Savannah James and her longtime friend and business partner April McDaniel are launching a company called Signed that will house their growing portfolio of women-focused businesses and media ventures.