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How great leaders create a shared identity

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Why This Matters

This article highlights the importance of shared identity in leadership, emphasizing that effective leaders foster a sense of ownership and connection among their followers. For the tech industry, this underscores the value of cultivating a unified vision to inspire innovation and loyalty among teams and users alike.

Key Takeaways

The secret? Others need to see your cause as their own. In October 1956, when Soviet tanks rolled into Budapest to crush the nascent Hungarian Revolution and the national aspirations it represented, the communist empire seemed at its apex. With a strong leader, a command economy, and an iron will, it seemed undeniable that the West, with all its messy deliberation, would be unable to compete.