GoKawiilAmazon Web Services on Tuesday announced it is investing $1 billion in a new Forward Deployed Engineering unit that will help its customers build and roll out artificial intelligence systems.
A forward-deployed engineer, or an FDE, is an employee who is embedded directly within a different business to try and accelerate a technical transformation. Defense contractor Palantir coined the term more than a decade ago, but it's seen a resurgence among software vendors looking to boost adoption by taking talent directly into clients' facilities.
Leading model developers, including OpenAI and Anthropic, announced their own FDE companies earlier this year, in partnership with banks, private equity and consulting firms. Now, AWS is looking to carve out its own piece of the market.
"We've had capabilities over the years, but structurally this is like getting everybody together in one business unit with a common rubric of deployment," Francessca Vasquez, AWS' vice president of frontier AI engineering and services, said in an interview. "It's the first time we're doing it in that way."
Amazon, which is the top cloud provider by revenue, is the first hyperscaler to announce this kind of initiative.
Vasquez said AWS' new unit will be seeded with "thousands" of FDEs. An initial pod of roughly five or six engineers will be embedded within an AWS customer at a time, and those employees will also work alongside AI agents, which are tools that can independently complete tasks on behalf of their users.
AWS said in a blog post that its FDE embeds will partner closely with customers' business, engineering and security staffers, and they'll look to leave behind self-sufficient teams with new solutions and capabilities in a matter of weeks.
"The currency that the customers are always talking about right now is speed," Vasquez said. "We do see FDE being a choice for customers who are looking for accelerated value back to their stakeholders, their customers, their executive teams."