GoKawiilThe same technology that once delivered blood to hospitals across Africa is now dropping off burrito bowls in Dallas in record times.
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Key Takeaways Keller Cliffton is the founder and CEO of a drone delivery business that operates in Dallas.
He believes there is a huge inefficiency in using cars to deliver food and other household essentials to residents.
He thinks food delivery could grow from roughly 5.5 billion deliveries annually to 55 billion.
Imagine ordering a rack of ribs, a burrito bowl or a gallon of milk and having it arrive from the sky a few minutes later.
It sounds like science fiction. In Dallas, Texas, it’s becoming normal.
Zipline uses autonomous aircraft to deliver everything from restaurant meals and groceries to prescriptions. Demand grew so quickly that the company eventually stopped advertising in certain markets.
“We were so freaked out about capacity that we turned off all the marketing,” Keller Cliffton, co-founder and CEO of Zipline, says. “It did basically nothing. It continued to grow.”
For Cliffton, the bigger surprise isn’t that customers think food delivery by flight is cool. It’s how quickly they stop thinking about it altogether.
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