Skip to content
Tech News
← Back to articles

The cube was a lie: up close with our Dbrand Companion Cube before it gets destroyed

read original more articles
Why This Matters

The Dbrand Companion Cube, a copyright-infringing Steam Machine replica, was ultimately destroyed after a failed launch, highlighting the risks of intellectual property infringement in hardware design. This incident underscores the importance for tech companies and consumers to be aware of legal boundaries in product development, especially when mimicking popular designs. It serves as a cautionary tale about the consequences of pushing creative limits without proper authorization.

Key Takeaways

is a senior editor and founding member of The Verge who covers gadgets, games, and toys. He spent 15 years editing the likes of CNET, Gizmodo, and Engadget.

Posts from this author will be added to your daily email digest and your homepage feed.

Steam Machines have returned: all the news about Valve’s new hardware universe

I couldn’t believe it. Surely Dbrand had to have seen this coming. There must be a plan B, right?

“There is no further plan. We fucked this one up,” Dbrand CEO Adam Ijaz now tells me.

He says Dbrand will now have to destroy every single cube it manufactured, and it won’t even get to throw them in an incinerator for thematically appropriate fun.

Here’s the good news: I took up-close-and-personal photos of the (likely) copyright-infringing gadget for posterity on June 19th, before the lawyers struck. You can wistfully imagine what could have been, or use them as an outlet for your schadenfreude at Dbrand’s incredibly embarrassing mistake... or both! I won’t judge.

Here are all my photos in roughly chronological order:

You can blow up any of these photos larger by tapping on them once or twice.

The barcode reads “THE CAKE IS A LIE”.

... continue reading