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Fujifilm launches two new QuickSnap cameras because Gen Z can’t get enough

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Why This Matters

Fujifilm's new QuickSnap cameras cater to the resurgence of retro and disposable cameras among Gen Z consumers, offering specialized features like monochrome film and rugged durability. This move highlights the ongoing appeal of physical photography in a digital age, blending nostalgia with practical outdoor use. It signals a broader industry trend of innovative, user-friendly instant cameras targeting younger audiences.

Key Takeaways

is a news writer focused on creative industries, computing, and internet culture. Jess started her career at TechRadar, covering news and hardware reviews.

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Fujifilm is expanding its QuickSnap lineup with a new disposable camera focused on taking monochrome photos and another built to survive harsh outdoor environments. The $22.90 QuickSnap Black and White and the $24.75 QuickSnap Active are expected to launch sometime later this fall, to the delight of Gen Z snappers driving the current resurgence in disposable and retro film cameras.

As the name suggests, the QuickSnap Black and White comes with black and white film installed that’s designed to capture “rich contrasts, tones, and textured grains,” according to Fujifilm’s press release. The camera is also compatible with standard color film processing, meaning you won’t have to hunt down a specialized black and white service when you get the camera developed.

This is what the QuickSnap Black and White camera looks like… Image: Fujifilm …and a look at the QuickSnap Active, featuring those chunky green camera controls. Image: Fujifilm

The QuickSnap Active is a rugged disposable camera that caters to “unpredictable, all-weather, all-terrain adventures.” It’s waterproof up to a depth of 10 meters (35 feet) and features an oversized green film advance knob and lever shutter, which make the camera easier to operate while underwater. Fujifilm says the QuickSnap Active is replacing its current waterproof QuickSnap model, which is still available to buy at retailers like Walmart and Target.