GoKawiilMishaal Rahman / Android Authority
After years of slowly marching away from its Un-carrier image, T-Mobile started sprinting hard over the last year or so. Not only have we seen the death of all-inclusive taxes and fees, but the entire way the company approaches its customers is a complete reversal of the legendary Legere era. Most recently, T-Mobile has announced plans to migrate its legacy users over to newer plans as it retires Magenta, Simple Choice, and a handful of others.
And with this move, the final nail in Un-carrier’s coffin has now been hammered into place.
Below, we’ll take a look at some of the biggest changes the Un-carrier has made in the last few years that swing in the opposite direction of peak T-Mobile behavior, as well as how T-Mobile got here and if the Un-carrier days are ever coming back.
Is the Un-Carrier finally dead? 22 votes Yes, this latest move was the final blow. 32 % Yes, but it's been dead for a while and on life support. 36 % No, it's still the best option by far. 32 % Uncertain / Other (Let us know in comments) 0 %
7 moments that changed everything for T-Mobile
Joe Maring / Android Authority
It’s one thing to say T-Mobile has changed, but what about the actual evidence here? Don’t worry, there’s plenty. Here are just seven changes T-Mobile has made that the Un-carrier would have never attempted: Forced migration of plans and plan hikes : In 2023, T-Mobile attempted to automatically switch many of its customers away from legacy plans. People didn’t take this well, so T-Mobile instead leaned on price increases and more. But it never gave up on its true goal, and now three years later, it is force-migrating over 8 million customers to newer plans, including those on Magenta and older ones.
: In 2023, T-Mobile attempted to automatically switch many of its customers away from legacy plans. People didn’t take this well, so T-Mobile instead leaned on price increases and more. But it never gave up on its true goal, and now three years later, it is force-migrating over 8 million customers to newer plans, including those on Magenta and older ones. Charging taxes and fees outside the advertised price : For years, T-Mobile stood out as the only one of the big three carriers to truly offer inclusive taxes and fees within its advertising price. Last year, this all changed as the company pushed out new plans that removed taxes and fees. Combined with the forced migration, the legacy Go5G plans are likely the only option left for customers who don’t want taxes and fees.
: For years, T-Mobile stood out as the only one of the big three carriers to truly offer inclusive taxes and fees within its advertising price. Last year, this all changed as the company pushed out new plans that removed taxes and fees. Combined with the forced migration, the legacy Go5G plans are likely the only option left for customers who don’t want taxes and fees. Dramatically shuttered customer service experience : Let’s be honest, this move began almost immediately after the merger in 2020. At first, it was just phasing back some of its Team of Experts at local stores, but over time, it’s pushed most of the experience to the app, and customer service is largely now a shell of what it once was.
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