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The Empire State Building climbing stunt is now brand-trend slop

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Why This Matters

This article highlights how the line between viral stunts and brand marketing is blurring, often leading to monotonous and potentially unsafe trends. For the tech industry and consumers, it underscores the importance of responsible content creation and the impact of viral marketing on public safety and brand reputation.

Key Takeaways

The meme to brand-marketing pipeline is shorter (and more boring) than ever. The Empire State Building is one of (if not the most) iconic symbols of New York City, so it’s unsurprising that many people go to extreme lengths to see it. But a recent pair of visitors have taken it too far.