Tushar Mehta / Android Authority OnePlus 15 (left) and Nord 6 (right)
TL;DR After recently recommending OPPO phones to customers in Europe, OnePlus appears to be scaling back operations in other markets.
All devices, including the latest OnePlus 15 and 15R, are listed as out of stock on the official OnePlus UK store.
Stock appears to be dwindling in the US, too, leaving potential buyers with limited options.
A OnePlus reorganization, as well as a potential reunification with OPPO, has been rumored for several months now. Fueling these rumors is the fact that OnePlus has been slowly winding down operations in certain European markets; it recently even started directing potential customers to buy OPPO phones instead of OnePlus in the EU. Now, certain markets outside the trade region also appear to be witnessing a similar disinterest from the brand.
We recently noticed the receding product lineup at OnePlus’s store in the UK. While it lists recent models, including the OnePlus 15, OnePlus 15R, and even the older OnePlus 13, all devices are currently out of stock.
The same applies to flagship tablets, including the last-gen OnePlus Pad 3. Although that has already been succeeded by the Pad 4, the newer model is only limited to one market: India.
The brand appears to be scaling back its presence in the US, too. Although the situation here is less grave, it signals a potential deterioration in the near future. Currently, you get a single black color option for both the OnePlus 15 and 15R, as well as a single storage trim. That means, out of the four variants per phone, you only get one each.
This doesn’t come too long after OnePlus phones started disappearing from Best Buy shelves. Its online store now shows the OnePlus 15 as “permanently discontinued.”
Best Buy
... continue reading