GoKawiilWith their newfound wealth, chip workers like Baek have become the most sought-after bachelors and bachelorettes in South Korea. “I have a coworker who’s perpetually going on blind dates, and he’s been getting so many recently,” says Baek. “For the past few months, I’ve been getting many blind dates too, perhaps because of the bonuses I got.”
Lately, young South Koreans joke online that the best outfit to wear on a blind date is an SK Hynix uniform.
The AI chip boom is changing the social fabric of South Korea by minting a new elite of “silicon-collar” workers earning about 20 times as much as the average South Korean. Although it’s helping some chip workers to find relationships, it’s also fueling fears of a deepening wealth disparity—and a loud public debate about inequality.
Love in the time of chips
South Korea is the epicenter of the chip boom fueling the AI race. Samsung and SK Hynix supply the vast majority of the world’s high-bandwidth memory (HBM) chips, which power Nvidia’s AI accelerators—the GPUs used to train AI models. As AI companies spend hundreds of billions of dollars on building data centers around the world, demand for HBMs is rising beyond what suppliers can keep up with, driving their prices to unprecedented levels. Samsung and SK Hynix are raking in record profits as a result.
South Korea’s economy now orbits the two chip giants. In May, both companies topped $1 trillion in market value. And chip exports helped fuel a 1.7% surge in South Korea’s gross domestic product in the first quarter of 2026. South Korea’s main equity index, Kospi, has nearly tripled over the past year, becoming the best-performing market in the world.
Swimming in cash, chip workers are going on shopping sprees in department stores near the “semicon belt” fabs—splurging on everything from lavish furniture and electronic appliances to jewelry and watches. They’re also snapping up homes near the commuter-shuttle routes that ferry workers to campus. And they’re shelling out for matchmakers.