Google went full-on soccer nerd to design its World Cup doodles

The doodles are inspired by iconic plays and retro soccer ephemera. On nearly every day of the World Cup, Google has debuted a new custom doodle—and, to do it, the brand’s designers became full-on soccer historians. To celebrate the 2026 FIFA World Cup, Google is debuting 69 unique doodles, including 28 unique pieces of art, across more than 180 markets. The rollout comes with custom doodles for different locations, easter eggs designed to appear after key highlights in the games, and doodles created in partnership with national teams and former coaches. The doodles launched June 11, opening day of the tournament.