Ford hires a Twitch and PlayStation veteran to run its digital services

is a news writer fond of the electric vehicle lifestyle and things that plug in via USB-C. He spent over 15 years in IT support before joining The Verge. Ford has hired a former Twitch, PlayStation, and Lululemon executive to lead the automaker’s digital services business. Mike Aragon, who previously led as CEO of Lululemon’s defunct Mirror home workout machine, is joining Ford as president of “integrated services.” The company says Aragon will lead a team “responsible for building out and marketing a suite of services and experiences” across Ford Pro (business and fleet), Ford Blue (core passenger vehicles), and Ford Model e (electric vehicles). The company says it has more than 800,000 paid subscriptions across its lineup, including for services like its BlueCruise hands-free driving system and fleet management software. In a press release, Ford CEO Jim Farley says Aragon will help build the company’s early success with integrated services and has “a proven track record of helping ... Read full article.