Tired of Amazon slop? This viral tool filters out the alphabet-soup knockoff brands

Developer Josh Pigford explains how his browser extension, Knockoff, is helping to undo Amazon shopping’s ‘enshittification.’ Earlier this year, Amazon overtook Walmart as the world’s biggest retailer by sales. The online marketplace’s claim to fame is selling everything under the sun—but such a massive catalog has its drawbacks. Amazon sells products by plenty of trusted brands, but to find them, shoppers have to wade through oceans of slop.