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Meta jumps into AI coding market in effort to chase Anthropic and OpenAI

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Three months after unveiling its first artificial intelligence model under the leadership of AI chief Alexandr Wang, Meta is rolling out a major update as it attempts to compete with OpenAI and Anthropic in critical areas of the market.

Muse Spark 1.1, which Meta introduced on Thursday, represents its "strongest model for agentic and coding work yet," Wang said in an interview with CNBC. The initial Muse Spark model released in April was only available to "select partners" who could access the technology via a "private API preview."

Meta is making the new model's API available through a developer portal as part of a public preview, where users will be able to sign up and see instructions for integration. A Meta spokesperson said some early partners can already access the API, and new users "will be able to add themselves to a waitlist and be added from there over time." For now, Meta said it's limiting API access to its own properties rather than making it available on third-party platforms like the popular OpenRouter marketplace.

"This is going to be served on top of the computer infrastructure that we've built," Wang said.

It's Meta's second notable rollout for the Muse family this week. On Tuesday, Meta released Muse Image, originally code-named Mango, a model for creating images, as the company seeks to attract creators and advertisers to its offerings.

Meta CEO Mark Zuckerberg is coming under pressure from Wall Street to show a return on the company's massive and growing investment in AI infrastructure and development. While it's spending at the rate of its hyperscaler peers, Meta doesn't have a cloud infrastructure business (though it plans to start one), and it's failed to keep up with OpenAI, Anthropic and Google in developing popular models and AI applications.