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Key Takeaways Weed Man is a lawn care franchise that generates around $450 million in total annual revenue.
Terry and Andy Kurth, a father-son team, play a significant role in generating revenue for the franchise.
Terry is the founder of Epic3, Weed Man’s largest multi-unit ownership group, which generated $103 million in sales last year.
Terry Kurth, 77, says that choosing the right life partner is the most important decision an individual can make — and he knows the truth of this statement firsthand. Nearly 50 years ago, his wife was in labor. She was in the hospital lying on her side with severe back pain because their daughter, Amanda, was turned 180 degrees in the womb.
Terry was there for his wife — but he also didn’t stop working.
“I had one hand on the small of her back to relieve pain and the other on the phone calling prospects to sell lawn care,” Terry tells Entrepreneur in a new interview. “She didn’t complain because she knew we were about to have another mouth to feed, and failure wasn’t an option.”
Terry entered the Weed Man system in 2000 after exiting his own lawn care ventures and searching for his next chapter. He quickly saw an opportunity to expand the Canadian brand in the U.S. and founded Epic3, which would become Weed Man’s largest multi-unit ownership group. Starting with a single territory in Madison, Wisconsin, Terry steadily scaled the operation into a nationwide footprint.
Andy Kurth’s entry into the business was far less strategic. As Terry’s son, he joined while in college simply to earn extra cash, working in sales and as a lawn care technician. But what began as a temporary gig evolved into a long-term career. Over time, Andy took on increasing responsibility, eventually rising to become president and CEO of Epic3 and leading the continued expansion of the business his father helped build.
The following interview with Terry and Andy has been lightly edited for clarity and concision.
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