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3 Lessons From Mountain Biking That Helped Me Build an 8-Figure Business

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Key Takeaways Know the difference between persistence and stubbornness. Persistence is a commitment to dealing with a challenge. Stubbornness is trying the same tactic over and over again until it finally works.

Going too fast is a recipe for disaster. Take time to plan, and understand that long-term success means working at a sustainable pace.

Growing your business means learning to read the path ahead. Doing something worthwhile means you’re going to face challenges. That’s not a reason to quit; it’s a warning to prepare yourself for them.

The Mohican State Park trail in Ohio is nearly 25 miles long. As the only trail in the entire state to hold an Epic designation from the International Mountain Bicycling Association (IMBA), it offers a true backcountry riding experience, with steep single-track trails that abruptly plunge into sweeping river valleys and densely wooded patches alike.

This is not a trail for casual riders. Completing such a trek requires more than enthusiasm; it requires strategy and instinct. You need to anticipate challenges before they appear in your path, conserve your energy for the most challenging stretches and allow yourself to rest and recover when you’ve earned it.

I grew up in Ohio, and I’ve ridden the Mohican State Park trail more times than I can count. I find myself thinking of it often, even when I’m nowhere near my mountain bike. In fact, some of the lessons it’s taught me about patience, stamina and willpower have been most valuable when I’ve faced challenges scaling my business.

My brother Todd and I started Roof Maxx in 2017 to give homeowners a cost-effective alternative to premature roof replacement. Since then, we’ve grown it into an eight-figure business with dealers in every state. But just like any worthwhile mountain biking route, the pathway to getting there has been anything but linear. Here’s what my time on the trail has taught me about how to navigate it.

Recognizing the difference between persistence and stubbornness

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