iMessage kept Apple users loyal to the brand for years. Now it’s lagging behind competitors. If John Ternus can revive it, it will show that he can get Apple back on track. Apple’s incoming CEO John Ternus steps into the chief executive role in less than two months. He’s got some massive Tim Cook-sized shoes to fill. The outgoing CEO is leaving with Apple stock (Nasdaq: AAPL) currently near an all-time high of over $300 per share and a massive market cap of more than $4.5 trillion, largely driven by its stellar hardware products that are irresistible to consumers.
iMessage kinda stinks now. Can new Apple CEO John Ternus fix it?
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