AI has a constraint problem

Let’s get back to what we as designers have always known: Limits don’t rein in possibility, they enable it. March 2026 was a rocky month for big tech. On March 18, Meta decided to wind down support for Horizon Worlds, the last bastion of its five-year, $70 billion-plus virtual reality bet and the flagship project of its rebrand from Facebook. Eight days later, OpenAI announced it was shuttering Sora, its AI video platform, at a much smaller loss (most estimates put it at a mere $1 billion).