How Amazon uses its logistics expertise to bring aid to global crises

Bettina Stix, global director for community impact at Amazon, explains how the company is assisting in the earthquake recovery in Venezuela—and her philosophy around how companies can contribute to disaster relief. Tens of thousands of Venezuelans remain missing after two deadly earthquakes. Bettina Stix, global director for community impact at Amazon, takes us inside the disaster relief operation she built from scratch, deployed across more than 200 global crises from the L.A. wildfires to the Caribbean. She explains what Amazon Prime’s obsession with speed and logistics has to do with getting aid to people who need it most, and why delivering what hasn’t been asked for can make a disaster worse.