GoKawiilIn 2005, Nokia sold its billionth mobile phone, a budget-friendly device that went to a customer in Nigeria. By then, the company, based in Espoo, Finland, was making one of every three cellphones globally.
But just nine years later, the mobile-device maker offloaded its entire handset division to Microsoft for pennies on the dollar, compared to what it had been worth at its peak.
Nokia had risen from obscurity in the 1990s to become a worldwide cultural phenomenon by the turn of the millennium, its signature devices featured in TV shows and movies, announcing their presence with instantly recognizable Nokia ringtones.
As Nokia was becoming comfortable in the spotlight, the smartphone era arrived. And what came next was swift and brutal. But, as revealed in Nokia internal documents recently made public and interviews with key Nokia engineers from that era, the company saw it coming. Within 24 hours of Apple CEO Steve Jobs’s iPhone unveiling in 2007, Nokia was already weighing its options. They’d immediately recognized the threat. However, outrunning it was another matter.
What follows is Nokia’s story over 14 years, from 1998 to 2012, as the world’s top cellphone maker—how its devices defined their time, how the tech reshaped what phones could be and do, and how the company’s good fortunes in the handset business came to an end.
Nokia Was Once Unbeatable
The centerpiece Nokia devices, the ones that people probably think of when they see the words “Nokia phone,” were the 3210 and its cousin, the 3310. TechRadar has called the 3310 “the greatest phone of all time.”
Nokia’s 3210 phone, released in 1999, was an inexpensive device aimed at younger users. Colin McPherson/Alamy
Released in 1999 and 2000, respectively, the two devices sold more than 280 million units worldwide. Their most innovative hardware feature was the internal antenna—the first mass-market phone without even a stub or retractable aerial. “Consumers had the perception that it could not work well without an external antenna,” said Peter Røpke, a former Nokia senior vice president, in a 2016 interview with Slate.
The phones shipped with games, including the legendary Snake, one of the most popular pre-smartphone mobile games—in which a pixelated serpent eats and grows with every morsel consumed.
... continue reading