How Tom Holland’s nonalcoholic beer brand is riding the sober wave

Bero is positioning itself as the go-to for social drinkers who skip the booze—from Target aisles to World Cup watch parties. At a restaurant in lower Manhattan in mid-June, actor Tom Holland holds court with influencers and publicists. But the sheer number of beverage industry insiders means that he isn’t here to promote his upcoming return to the big screen as Spiderman. He’s talking up Bero—the nonalcholic beer brand he started in 2024, two years after the actor’s successful dry January sparked an interest in a sober lifestyle.