GoKawiilThe great digital fatigue: How digital burnout is changing social media use
People are quietly withdrawing from active participation in social media. While they may not be deleting accounts en masse, many are:
posting less;
limiting who sees their content;
deleting stress-inducing apps;
feeling that maintaining an online presence is work;
considering leaving because of mental health, polarization, or privacy.
The internet and the connectivity it facilitates have shifted from being focused on interpersonal communication to being sources of news, spaces for political discussions, and sources of algorithmically guided entertainment.
Incogni’s researchers surveyed a representative sample of 1,000 adults to investigate people’s attitudes surrounding social media and online engagement more broadly, the extent to which they’re limiting or eliminating social media usage, their reasons for this, and what they experienced after doing so.
Key insights:
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