GoKawiilWhen AtomForm’s Palette 300 picked up Gold at the London Design Awards this year, it completed a run that already included a MUSE Design Award and an iF Design Award. Three wins from three of design’s most respected institutions is a huge achievement. AtomForm was founded in 2025 by a small group of hardware veterans and 3D printing enthusiasts who wanted to close the gap between what people imagine and what they can build in the real world.
That mission is built around the idea that a 3D printer should feel like a creative partner. We spoke with Jagger Shang, Global President of AtomForm, to find out more about what the brand has in store.
Building more than hardware
Asking Jagger Shang about AtomForm’s goals quickly makes it clear that AtomForm has invested as heavily in its software as in the printer itself. “The Palette 300 is about more than just high-performance hardware,” he says. “It’s the centerpiece of a much larger vision. We’re building a complete creative ecosystem that brings together powerful yet intuitive software and a rich content and community platform.”
That ecosystem is designed to close the loop between finding inspiration and holding a finished object. “Users can explore ideas on AtomVerse, then jump straight into AtomForm Studio to set up and start a print remotely with just a few clicks,” he explains.
Everything flows seamlessly from inspiration to output. Shang
That loop runs on two platforms. AtomForm Studio functions as a full print workflow manager, with features like Print Queue, which handles setup and slicing for multi-part jobs in a single pass, Device Management, to run multiple printers from a single screen, and Easy Mode, which automates things that would intimidate first-time users.
Meanwhile, AtomVerse is AtomForm’s model repository, built to help anyone unfamiliar with 3D printing software get started right. It offers free courses alongside a reward system that pays creators when their models get printed or downloaded.
The company name is a nod to the fundamental process behind every 3D print. “At its core, 3D printing is about breaking materials down and building them back up,” Shang says, and extends that idea down to the smallest possible scale.
He adds, “The smallest building block of the physical world is the atom. If we can master the ability to reshape at that level, then anything we can imagine in the digital space can be brought to life in the real one. That’s the idea behind the name AtomForm.”
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