GoKawiilSign up to see the future, today Can’t-miss innovations from the bleeding edge of science and tech Email address Sign Up Thank you!
Anthropic is doing what Anthropic does best: putting on its most concerned face so it can convince you they’re the good guys in the industry.
Last week, the world’s most valuable AI startup revealed a new commercial that took an unorthodox approach to promoting its technology. Rather than diving straight into bubbly optimism, it starts with a series of grim images as we hear voiceovers from different speakers ask some hard-hitting questions about AI.
You couldn’t blame someone for thinking they were watching a PSA. It starts with a burning house — which always bodes well. When someone asks, “Can AI be trusted?” we’re shown what looks like surveillance footage with an AI algorithm scanning the faces of everyone in a crowd.
The most striking sequence comes right after.
“Who’s going to hit the brakes if we need to?” another voice says. Then it cuts to an image of a cemetery lined with hundreds of headstones.
You don’t need to ask Claude to explain this one to you. Anthropic is clearly acknowledging the fear that AI could kill us all.
I think the questions on everyone's mind is, can Anthropic be trusted? https://t.co/OTExfm2lXl — terminally onλine εngineer (@tekbog) July 14, 2026
But this is actually a feel-good story — at least in the eyes of Anthropic. The tagline, “There’s hope in hard questions,” assures the viewer that their concerns over AI — like its potential to destroy jobs or erode or ability to think — are all perfectly valid, but more importantly, that these are questions which Anthropic’s leaders are keeping themselves up at night grappling with.
“People have a lot of hard questions about AI,” an announcement from the company states. “It’s our job to address them.”
... continue reading