I am the proud owner of a lightly used bread machine.
It’s an appliance about the size of a microwave, and it sits on my kitchen counter.
It cost about a hundred bucks.
The ingredients for a basic loaf are flour, water, yeast, and salt. A bag of flour costs two or three dollars and yields maybe ten loaves. A jar of yeast lasts for months. Salt is cheap enough to be a negligible cost.
The machine does almost everything: it kneads, it proofs, it bakes. I dump the ingredients in, press a button, and three hours later I have bread.
Well, I have used this machine perhaps twice in three years.
Instead, every week I go to the grocery store and buy a loaf of pre-sliced, factory-produced bread in a plastic bag.
This is the bread paradox.
And it explains why SaaS companies are very, very far from being doomed.
Five thousand years of bread, and we still buy it pre-made
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