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Key Takeaways Focus on the problem you need solved, not just the features of AI tools, to ensure the solution fits your business needs.
Exercise skepticism towards overhyped AI tools and seek those with clear, transparent functionality and use-cases.
Evaluate AI tools based on how quickly they deliver value with low-friction onboarding and immediate tangible benefits.
The first time I used ChatGPT, I was blown away. Both with its capabilities at the time, but also because of what I knew it represented for the future. From that first prompt, my mind began to race with the possibilities for my business: automated customer support, faster product development and my personal favorite, an even more ruthlessly tamed inbox. Like many founders, I felt like I had discovered a secret weapon.
But that excitement quickly gave way to overwhelm. New AI tools were launching every day — each one promising to boost productivity, streamline operations or revolutionize how Jotform’s teams worked. The question became: Which ones were actually worth using? And which ones were just a lot of hype?
If you’re running a business today, you’ve likely felt the same. AI usage has surged in the last few years, with 78% of businesses having integrated it into operations in at least some way, up from just 55% in 2022.
But not every AI tool is useful, and some are a waste of time. Just like loading up your kitchen with chef-worthy appliances won’t automatically make you a better cook, cluttering your life with new AI tools won’t necessarily make your business more efficient or profitable. Learning to vet AI tools — quickly, strategically and without getting distracted by inflated promises — is a skill every business leader has to develop. Here’s how I do it.
Related: How AI Can Make Starting a Business on Your Own Even Easier — and Faster
Start with the problem, not the tool
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