FCC Plans To Repeal 39% TV Ownership Cap

The FCC plans to vote on repealing local TV ownership limits, including the 39% national audience cap that currently restricts how much of the U.S. market a single broadcast group can reach. Engadget reports: On August 6, commissioners will hold a ballot to repeal Section 303 of the Communications Act, and with it the 39 percent rule. In essence, the rule limits the reach of a local TV network to no more than 39 percent of the U.S.' total audience market. In its place, the FCC would move to a system whereby it would personally approve or reject TV ownership deals on a case-by-case basis. It's not clear if the FCC even has the authority to reject Section 303 without the explicit consent of the legislature. As Lawrence J. Spiwak wrote in the Yale Journal on Regulation back in January, Section 10 of the Communications Act expressly forbids the FCC from bending the rules around Section 303. "Americans no longer trust the legacy national media to report the news fairly or accurately," wrote FCC Chairman Brendan Carr in an op-ed published on Breitbart. "In fact, only eight percent of Americans have a great deal of trust in mass media. That figure is even lower among Republicans -- sitting at a mere three percent." "... Many local broadcast TV stations are getting hollowed out as a result and turning into little more than mouthpieces for programming produced in New York and Hollywood," he alleged. "That is not what Congress or the FCC intended."