GoKawiilRyan Haines / Android Authority
It’s officially foldable season. Samsung has already confirmed its next Galaxy Unpacked event for July 22 in London, where the company is widely expected to unveil its next generation of foldable phones.
While rumors suggest the Galaxy Z Flip 8 could be Samsung’s last flip-style foldable make me a little sad, I’m actually more concerned about what Samsung seems to be doing with its book-style foldable lineup.
According to recent leaks, Samsung is set to rename (in the most needlessly confusing way) the successor to the Galaxy Z Fold 7 to the Galaxy Z Fold 8 Ultra, while introducing a new standard Galaxy Z Fold 8 that’s designed to compete directly with Apple’s rumored foldable iPhone.
On paper, that might sound like a smart strategy. But the more I look at it, the more I think Samsung is making a pretty big mistake with this new direction. Here’s why.
Do you think Samsung should launch a wider Galaxy Z Fold? 14 votes Yes, it's long overdue 71 % Only if it keeps rounded edges 0 % No, the current Fold is better 14 % Don't care 14 %
Samsung has already made this mistake once
Ryan Haines / Android Authority
This isn’t the first time Samsung has tried to preempt a phone’s launch. We saw the company make the same mistake last year with the Galaxy S25 Edge.
I honestly do applaud Samsung for being ambitious and pushing into the market early. I like that it’s willing to experiment rather than wait around for everyone else. But the same feeling I had last year, when Samsung first moved into the thin smartphone space, has crept back up on me.
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