GoKawiilTushar Mehta / Android Authority
If you’ve been keeping up with OnePlus over the past few months, you probably saw this coming. Rumors that the company was scaling back or even shutting down in key global markets have been swirling since the start of the year, and with every new report, its future looked a little less certain. Now, those rumors have become reality. OnePlus has confirmed it won’t launch any new products in the US and Europe, effectively bringing its journey in those markets to an end.
I can’t lie, this news hit me harder than I expected. I’ve been rooting for OnePlus for years, and hearing this instantly took me back to the days of the original OnePlus and, later, the OnePlus 7T Pro — still one of my favorite smartphones ever made. Back then, OnePlus wasn’t trying to blend in with everyone else; it was the brand setting the benchmark. It consistently delivered incredible performance and excellent battery life without the flagship price tag. More importantly, every launch felt exciting because OnePlus always seemed willing to try something different.
Maybe that’s why this feels so personal. Watching a brand I genuinely enjoyed using slowly disappear from the US market isn’t something I thought I’d be writing about anytime soon. But with OnePlus no longer making new phones in these markets, I’ve finally accepted that it’s time to move on too. So, here’s the smartphone brand I’m putting my faith in next.
Are you surprised by OnePlus pulling out of the US and Europe? 204 votes Not at all, the writing was on the wall. 35 % Somewhat, I thought they'd hang on longer. 33 % Completely blindsided. 17 % I stopped following OnePlus years ago. 15 %
The rebound phone I never saw coming
Brady Snyder / Android Authority
So, where do I go from here? For me, the answer is Samsung. This wasn’t a decision I made overnight. In fact, I’ve spent quite a bit of time thinking about where I’d go after OnePlus, and the more I looked around, the more Samsung just made sense. A big part of that comes down to One UI.
A big part of that comes down to One UI.
As much as I loved OnePlus, I never really stayed because of OxygenOS. Over the years, it started feeling a little plain. Yes, it did the basics well, but I always found myself wishing there was more to it, and that’s exactly what One UI gives me.
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