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Trump Media to sell instant access to 'market-moving' social posts

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Why This Matters

Trump Media's launch of a paid, high-speed data feed for influential social media posts marks a significant development in how real-time information impacts financial markets. This service enables traders to access market-moving news faster than ever, potentially increasing market volatility and offering new revenue streams for the company. It underscores the growing importance of social media as a tool for financial decision-making and the increasing commercialization of public posts.

Key Takeaways

Trump Media & Technology Group, which owns Truth Social, is launching a paid service to give Wall Street firms high-speed access to its most influential posts.

From 1 August, instant updates will be delivered from "the highest-ranking" accounts, it said. US President Donald Trump currently has the most followers on the platform.

The company behind the app hopes it will create a steady new source of money for the firm which is currently loss-making.

It is likely to be aimed at financial traders who want to see market-moving news fast. Trump’s social media posts often cause sudden swings in global markets, especially when he writes about trade and tariffs.

For firms, a delay of even seconds can be costly. Until now, banks and traders had to monitor the app manually. The new system will send posts directly to paying clients.

"Markets already move on Truth Social posts," said Kevin McGurn, the interim boss of Trump Media, adding that the service will create a steady profit.

Trump Media did not say how much it would charge for the service.

The new commercial data feed, named Truth API, promises to deliver posts to paying institutional clients in "milliseconds".

The service will run 24 hours a day, seven days a week.

The company, which launched its social media app in 2022, said some firms have been copying its data for months without permission.

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