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Trust is borrowed, not owned

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Why This Matters

This article highlights the importance of trust and responsible leadership in the airline industry, emphasizing how corporate actions directly impact employees and consumers. It underscores that trust must be actively maintained through ethical practices, especially during crises. For the tech industry, this serves as a reminder that stakeholder confidence is vital for long-term success and reputation management.

Key Takeaways

Leaders should act accordingly. When Spirit Airlines collapsed in May, its travelers weren’t the only stakeholders left stranded. Thousands of employees lost their jobs overnight, with some filing a lawsuit over owed pay and benefits and others turning to GoFundMe for emergency financial support.